What is Direct Selling?
|
Direct Selling – is selling of consumer goods and services directly to consumers on the principles of individual contacts, as a rule, at a client's home, at its office or in other places outside permanent places of selling. Direct selling usually requires carrying out of a presentation or demonstration of a product, during which the seller provides a client with all necessary information on this product. Amway, as the global leader of direct selling, closely cooperates with state and regulatory authorities in order to guarantee that selling of Amway products and presentations of business opportunities are carried out properly in accordance with the requirements of applicable legislation, ethic norms and take into consideration specific cultural peculiarities of the countries where Amway is operating. |
|
Advantages of Direct Selling
Unlike permanent places of selling, direct selling means selling of goods and services directly to consumer. Usually direct selling presupposes demonstration of goods and making recommendations on the product's use.
Direct selling provides a client with an opportunity to study the product in details, to test it and form his/her own opinion about it in a convenient place and in a convenient time. All products are delivered directly to consumer.
Amway gives an opportunity to establish own business, acquire new knowledge, in particular information on products as well as develop own business management skills. Profits of Independent Entrepreneurs are proportional to the quantity of goods sold to end users and consist of sales extra charge and bonus that depends on sales volume. Independent Entrepreneur receives no profit for the attraction of a new partner.
Having flexible work schedule in case of cooperation with Amway, Independent Entrepreneurs can combine at their discretion this business with their main work or turn this cooperation with the company into a valuable career.
Amway – the World's Leader of Direct Selling
Amway is one of the global leaders in direct selling industry – sector of economy that on a global scale ensures annual turnover of US$ 83 billion. According to the data of the World Federation of Direct Selling Associations (WFDSA), 40 million people in the world work in direct selling sphere, 421,000 of them – in Ukraine. Amway is also an active member of regional and national direct selling associations in different countries of the world.
Direct Selling in the World
Results of researches concerning influence of direct selling industry on European economy, carried out by Price Waterhouse Coopers, show that direct selling is an authoritative, well organized industry that provides many Europeans with high quality and convenient services that justify their value. In the European Union itself direct selling volume makes € 12 billions (source: Price Waterhouse Cooper PWC research “Social and Economic Influence of Direct Selling Industry on the European Union”, 1999).
Direct selling companies are united into national associations, and in Europe they established the Federation of European Direct Selling Associations – FEDSA), which consists of 492 companies from 28 countries of the world. Goods turnover of these enterprises makes € 8.9 billion, and а number of people cooperating with direct selling companies amounts to 4.5 million (source: FEDSA, July 2003).
Companies cooperating in direct selling area are governed by the principle of providing consumers with goods and services of the highest quality. WFDSA, FEDSA and national associations see to the correspondence of high standards in direct selling, demanding from their members to follow the code of professional ethics that regulates relations with consumers.
© 2005-2010 Amway Ukraine. All rights reserved. |